Radio advertising is heard by listeners even when they are doing something else, so it's a very powerful medium when handled well. Research by the Radio Advertising Bureau shows it enjoys low levels of 'ad avoidance', and is highly effective at enhancing response when used to support visual advertising such as TV, Newspapers and Online.

Preparing effective campaigns for radio can be more confusing than traditional media which is where Khameleon can help. As specialists in radio advertising we're not tied to any single group or station, and we're experts in planning and negotiating effective radio campaigns from start to finish, including the production of well written commercials that appeal to your audience.

Radio is a great way to get your message heard, so let us come and explain how to get the most out of your radio advertising, and guide you through the radio world of Reach, Impacts, OTH, CPT, TSA, RAJAR and CP.

If you're not using radio in your advertising mix, you are missing out on a great deal.